Many function under the unfortunate notion that more keywords are better, and any keywords will do. There was a time when that was true, but today’s search engines are smarter than they ever were. When you “stuff” your articles with keywords, it becomes apparent, and you can even be penalized or banned for poor keyword use. If you use your keywords responsibly you will never need to worry about damaging repercussions and you will find that your traffic start to accelerate.
Be Relevant
If you want to get more traffic and the respect of search engines everywhere, then you want to use keywords that are relevant to the topic that you are dealing with. That means that if you are writing about some great new software to generate super animations for web sites, then using keywords like “auto responder scripts” or “high conversion mini-sites” are not really relevant. If you want people that could really use your product to read your article, and then use words that pertain to the product at hand.
Be Natural
The temptation to lean toward over-use of keywords can be quite strong, but it is one that we must resist. Remember that article writing today involves targeted keywords, but needs to focus more on readability and usefulness more than ever before. You want your articles to draw targeted visitors, but you also want to retain them. Rather than shifting your attention to how you can get the most keywords possible into your page, try identifying what keywords are giving you the best success in your content and use them to develop your content in a natural way.
Be Real
Honestly, most of the websites out there are built to sell something. They may be there to promote services, promote advertising spaces, or promote products, but they are all in the sales business. Your product should be something that you have researched, experienced (if possible), and would use yourself to accomplish the same goals that you want your customers to. What will happen is that you will accidentally stumble upon keywords that apply to your product or service just through the use of the terminology. These natural keywords do not undermine your page ranking, they will instead promote your site more effectively by becoming more visible to knowledgeable customers.
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