When you create your own content you start to realize how difficult it is to create high quality work at a rapid rate. Obviously you want to get as much exposure as you can, but search engines are starting to penalize web sites for carrying duplicate content. This means that if you have the same article posted in several locations throughout the internet that it will actually hurt you. The goal of search engines is to find fresh, original, and relevant content; which means that they do not want to return 25 of the same article in for the same search.
Outsource
I realize that many start up online businesses are strapped for cash, but the use of a good online freelancer to help you research and generate fresh content is invaluable. You may start by developing your own content, but you will soon see that if you choose to use articles as a major source of traffic that outsourcing may be your only option. It is very important to find a trustworthy writer that will not take the money and run, a writer that uses the language that you are publishing in as a primary language to communicate, and a writer that will produce the promised content at a constant rate so that you are never left high-and-dry.
Modify
If you truly cannot afford to outsource, you can modify your standing content. What this means is that you rewrite your articles line by line or paragraph by paragraph. There is temptation to use an article spinning software, but simply “spinning it” will create an unnatural piece of writing that is difficult to impossible to read. When you modify your own content, it is a good idea to use a service such as Copyscape or software like DupeFree to ensure that your content is different enough to keep the search engines from labeling it as duplicate content.
Diversify
When you post your articles, make sure to use different high traffic ezine sites (like EzineArticles and Helium). If you are rewriting content, then keep your replicated content on different sites and blogs than the original. If you are posting content that looks like the same thing over and over you will find that you are singled out for a different type of duplicate content penalty. Your blog loses credibility when it keeps on delivering the same message over and over, and e-zine sites like fresh content instead of the same thing rewritten a dozen times. Create several accounts and post your replicated content on these sites and blogs one at a time rather than using an auto-poster.
I hope that these tips help you to create more targeted traffic through replicated online articles while not incurring duplicate content penalties. Click here to get a free copy of my authorative new eBook: Jump Starting Your Profits With Lists.
